Building High-Performance, Scalable Organizations
Hi, I'm Daniel — a Growth Engineer bridging Marketing, Product, and Engineering to create revenue-driven systems for eCommerce, SaaS, and high-growth companies.
My journey into growth engineering began over 15 years ago when I discovered the intersection of marketing, product, and technical execution. What started as WordPress development evolved into building scalable revenue engines for high-growth companies.
Based in Austin, Texas, I've had the privilege of working with companies like Shopify, DoorDash, Shipt, and Crunchbase—building demand generation systems, e-commerce platforms, and data-driven growth strategies.
I'm deliberately bad for business—my business, anyway. When I solve your problem correctly, you stop needing me. That's terrible for recurring revenue and the only honest way to work.
My Approach
Revenue-First Technical Thinking
Every technical decision ties directly to business outcomes. Performance, UX, and infrastructure exist to drive revenue, not just look good.
Foundation-Obsessed
No magic bullets or silver platforms. Rock-solid foundations that create actual value and work without constant maintenance.
Zero-to-One Specialist
Startup experience means comfort with ambiguity and speed. Find edges, create advantages, move fast with solid fundamentals.
Brutally Honest Over Commercial
Tell clients what they need to hear, not what keeps retainers flowing. Build solutions that eliminate dependency, not create it.
15 Years Building Revenue Systems
Full-Stack Developer
Self Employed • 2012 - Present
Building e-commerce platforms, SaaS products, and growth systems for high-performance organizations.
Developer Relations & Growth
Edgio (Limelight) • 2021 - 2023
Led demand generation and developer community growth for edge computing platform.
Growth Engineer
Shopify, DoorDash, Shipt • 2016 - 2018
Built scalable demand generation systems and conversion optimization for high-growth platforms.
Technical Skills
JavaScript
ES6+, TypeScript, PHP
Astro & React
Laravel, Twig
Shopify
Plus Partner
WordPress
WooCommerce, Plugins
Analytics
Data Warehousing, ETL
Growth Marketing
SEO, Conversion
Marketing & Growth Tools
What Drives Me
Happily married to my best friend, Tara. Seven beautiful children and counting. Family comes first, but the work I do isn't separate from life—it's integrated. Building, learning, and solving problems is how I'm wired.
I genuinely love what I do. Testing growth strategies, building side projects, tinkering with optimizations—this isn't hustle culture. It's genuine curiosity and enjoyment. I like figuring things out.
Strategy Games
Chess, MTG, League
Sci-Fi & Comics
Marvel, Star Wars
Anime
Complex storytelling
Music
City & Colour, Pink Floyd
